Insights
We publish the way we produce: a position first, then the evidence for it. Three questions occupy most of our thinking — what breaks when strategy and production are separate companies, how live moments become content that lasts, and how to get genuine expertise out of people who have no time to give you.
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What we write about
Cluster A — The handoff seam
What breaks when strategy and production are two different companies — and how to scope, brief and buy so it does not.
We are on both sides of it. A strategy firm cannot write this without indicting its own model, and a production company cannot write it without admitting it never saw the brief.
Cluster B — Live capture and its editorial afterlife
Events and live moments are content sources, not content deliverables. What has to be true at capture time for anything to be reusable afterwards.
Cluster C — Executive and analyst expertise, produced
How to extract a real point of view from senior people who have no time, and turn it into work that carries their name credibly.
The first articles are being written. Publishing order is set; the hub fills in as they land.
Disagree with something here?
Good. That is usually a better first conversation than a brief.